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We Understand Care

About Us

eLearning is a modern term that translates directly as ‘electronic learning’ - it allows you to learn online, anywhere at any time. This type of learning can come in many different formats; a CD, a network based programme or an internet based application.

eLearning has the advantage of being personalised and tailored to suit each student, meaning you can potentially benefit from a greater learning experience and also study at your own pace, away from a busy classroom.

Our City & Guilds accredited training courses are renowned throughout the UK and we are one of the few companies who provide courses which work within all guidelines set out by the SCSWIS and Scottish Standards criteria.

Our online platform ties in perfectly with our industry leading face-to-face courses, and we are confident we can provide a complete 'one-stop-shop' to care home managers and their employees - saving them time, money and providing a reliable and consistent high level of care training.

For more information on our range of eLearning courses, please contact us on 01202 725080 and speak to a member of our team.

My name is Rob Cousins and I am the Managing Director of Affinity Care Management, a Care Provider covering Nursing, Residential and Domiciliary Care in the South East.

Through my role in Care, I became aware of the need to provide high quality training to my Group whilst at the same time being mindful of budgetary pressures we are all under. About four years ago, my business partner and I got so frustrated with the poor standard of training my Homes were receiving that we set up our own training Company: Affinity Training . Our aim was to deliver superior, Face to Face training to our Homes and to provide our Managers with a “one stop training shop” to save them time and to ensure that the training, whatever the course, was consistent. Very quickly, our dynamic approach to training spread as our staff recommended us and we now deliver training around the UK.

More recently, I wanted to find an eLearning provider who could supply online training courses to meet our exacting standards. If you are looking for accredited, high quality eLearning in the care sector you will know how frustrating a process this can be! Having trawled the market, eLearning For You was born!

Having designed the courses to ensure that care staff would be adequately trained in all areas of compliance and other softer skills, we tested them extensively on our Group and the lessons we learnt have been incorporated into the complete package of online care training courses we are offering you.

As you go through our site you will see references to our partners CPL. Our relationship with them is simple: like us they are a successful and dynamic company who want to provide their clients with the best possible learning experience. In an exciting and dynamic market like elearning, to stand still means you will fall behind, which means it is better to join forces and share thoughts and ideas to ensure that we both remain ahead of the market.



"I found it much better than the normal classroom training.  I preferred it as I could do it at my own speed and pick it up and put it down to suit my busy life.  I still found it very informative, all feedback is positive from me!"

Debbie Yarrow, Supervisor & Out of Hours contact, Roberts Care Agency

“We have been using Affinity for our training needs since April 2012.  The training delivered by Affinity and eLearning For You is excellent; feedback has said that it is engaging, inspiring and fun.  I would highly recommend Affinity, they have demonstrated both reliability and flexibility and really understand our training needs”.

Jackie Sargeant, Clinical & Quality Assurance Executive, Hallmark Care Homes 

“After trying many, many eLearning providers we finally found exactly what we were looking for with eLearning For You; professional, comprehensive, engaging, user-friendly training courses – by far the best I have tried.  We have been working with Affinity since May 2012 and cannot fault their products or efficient customer service.”  

Zoe Bristow, Swanstaff Recruitment

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© 2013 – 2015, eLearning For You

City & Guilds is a widely recognised body which provides an external benchmark for all learning materials. The endorsement assures that all of our training programmes are clear and logical – providing you with knowledgeable, thought through and expertly structured course delivery design. Undertaking a course endorsed by City & Guilds means you will benefit from quality training that is regularly evaluated and improved to ensure it maintains the high standards expected. Read more about how City & Guilds course endorsement benefits you here

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